The most prestigious PR & communications awards
These prestigious awards shine a spotlight on campaigns across a range of verticals, from business to consumer, government to pro-bono, and awards the best agencies and internal communications teams of all sizes. Plus, standout industry talent who are raising the bar more than anybody else, will be given a big platform too. Make sure you note down the submission deadlines, craft your entries with rigour, and should you make the esteemed shortlist you'll be celebrating with over 400 of your industry peers at the gala dinner on 27 March at the very plush Ilumina Sydney.
2025 Award Categories
CAMPAIGN CATEGORIES
Best Social Media or Digitally-Led Campaign
Best B2C Campaign
Best B2B Campaign
Best Campaign with a Small Budget
Best Use of Owned Media
PR-Led Content Creation
Best Internal Communications or Change Management
Launch or Relaunch Campaign of the Year
Best Government Sponsored Campaign
Best PR-Led Brand Partnership Campaign
Corporate Social Responsibility
Pro Bono Campaign of the Year
Best Influencer Strategy
- Best Use of Research And Insights
Best Non-Traditional Business Opportunity
Best Media Relations-Led Campaign
PEOPLE CATEGORIES
Best New PR Talent of the Year
PR Professional of the Year - 
PR Leader of the Year
BUSINESS CATEGORIES
Best PR Employer
Best PR Team of the Year - In-House
PR Agency of the Year - Boutique/Small
PR Agency of the Year - Midsize
PR Agency of the Year - Large -
Entry submissions have closed.
Congratulations to the 2025 award winners
View the 2025 winners gallery
Best Social Media or Digitally-led Campaign
The Original Mouthful - Mango Communications with DDB Sydney for McDonald's Australia
Best B2C Campaign
Tiny Towns - Herd MSL for Airbnb
Best B2B Campaign
Open Road, Open Up - We Are Different for GME Australia
Best Campaign with a Small Budget
Open Road, Open Up - We Are Different for GME Australia
Best Use of Owned Media
Odd Jobs - HAVAS Red for Tourism Tasmania
PR-led Content Creation
Pesto The King Penguin Chick - Merlin Entertainments for SEA LIFE Melbourne Aquarium
Best Internal Communications or Change Management
Insider Threat True Crime Video Series / Security, Integrity & Fraud Awareness Week 2024 - Australian Taxation Office
Launch or Relaunch Campaign of the Year
Inspiring the Space Generation - Thrive PR + Communications with Initiative, Brightworks & SoldOut Events for LEGO Australia & New Zealand
Best Government Sponsored Campaign
Influencing Federal Election Promises for Australia’s Growth Areas – ImpactInstitute for National Growth Areas Alliance
Best PR-led Brand Partnership Campaign
Orgasmic Skin – CampaignLab for Lovehoney
Corporate Social Responsibility
The First Wheelchair Ballkid – Eleven for Mastercard
Pro Bono Campaign of the Year
The Spot - Ogilvy PR with Glue Society, The Beautiful & Useful Studio, Skin Check Champions, Melanoma & Skin Cancer Advocacy Network for Bristol Myers Squibb & La Roche-Posay
Best Influencer Strategy
Australia's Ultimate 2nd Car – Poem with EssenceMediaCom, Hello Social & Special Group for Uber Carshare
Best Use of Research and Insights
AI & Music - APRA AMCOS
Best Non-Traditional Business Opportunity
PetWatch - Howatson+Company for Petbarn
Best Media Relations-Led Campaign
For Every Child – SOCIETY for Australian Education Union
Best New PR Talent of the Year
Anna Hobdell - The Lottery Corporation
PR Professional of the Year
Lauren Myers - BBC Studios
PR Leader of the Year
EJ Granleese - History Will Be Kind
Best PR Employer
Think HQ
Best PR Team of the Year - In-house
Merlin Entertainments
PR Agency of the Year - Boutique/Small
Think Communications
PR Agency of the Year - Midsize
Sefiani
PR Agency of the Year - Large
Eleven
A snapshot of the jury
Leilani Abels
CEO,
Thrive PR
Kristine Arnott
Communications Manager,
Google Australia
Richard Brett
CEO,
Ogilvy PR - Ogilvy Health
Nathan Burman
PR Director,
Netflix
Dan Chamberlain
Head of PR Campaigns & Content, APAC,
Amazon Web Services
Kirsty Dunn
Director of Communications,
Tinder Australia
Mandy Galmes
Managing Partner, Australia,
Sefiani, part of Clarity Global
Mathew Keenan
Head of Corporate Affairs,
ASIC
Luke McClelland
Head of Communications, Australasia,
Mastercard
Melissa O'leary
Director, Brand & Content Marketing,
Audible
Sophie Onikul
Head of Communications,
Airbnb
Taylor York
National Head Earned Thinker,
Thinkerbell
Meet Your MC
Honest, engaging, whip smart and a damn funny dude, Dave Thornton has built a reputation as one of our country’s best stand-up comedians.
With over 20 years in the game, he’s spent more than half his life doing what he loves, performing to crowds across Australia, and globally including Edinburgh, Montreal, Singapore and New York.
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Live Entertainment
DJ Claire Elliott is a globally sought-after and trusted DJ with over 15 years of experience playing high-end clubs and major events.
Known for her energy and seamless genre-blending, she’s a top choice for elite brands and large-scale productions. Claire specializes in open-format sets and has performed for stadium events, TV, radio, and collaborations with world-class entertainers. Her standout performances include opening for Katy Perry, Justin Bieber, the AFL Grand Final, and televised events like the AFL Footy Show Final and T20 cricket and a residency for Virgin in Ibiza.
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Make It A Day
Attending the gala dinner? Make it a day and join the conference. It's the perfect opportunity to make connections with other bright minds and gain valuable insights to further elevate your success.
FIND OUT MOREWho should enter the awards?
Are you a standout player in the world of PR and communications? Have you and your team developing innovative campaigns and achieving remarkable results? If so, this is your chance to shine.
Be sure to enter if you work in the following areas:
- PR and Brand Communications
- Social Media and Influencer Marketing
- Stakeholder, External, Media or Community Relations
- Corporate (including CSR) or Public Affairs
- Employee Communications
- Marketing Communications
- Publicity
- Account Management and Business Development
Key dates
First entry deadline:
13 December 2024
Final entry deadline:
24 January 2025
Shortlist announcement:
18 February 2025
Sustainability at the 2025 CommsCon Awards
At Mumbrella’s CommsCon Awards, we’re committed to reducing our environmental impact and promoting sustainable practices at ILUMINA, Sydney.
Key Sustainability Initiatives
Minimising Waste: All awards information—including the entry criteria, award categories, participating jurors, and directional information—will be available via our website or digitised to reduce paper waste.
Reduce Carbon Footprint: We encourage attendees to reduce their carbon footprints by using public transport, carpooling, or selecting eco-friendly ride-share options like Uber Green when traveling to ILUMINA.
Sustainable Catering: The Big Group Food Philosophy focuses on creating nourishing, delicious meals that enhance performance, with a strong emphasis on sustainability, local and indigenous sourcing, organic ingredients, and tailored, inclusive menus. All food waste is tracked and, where possible, donated to Oz Harvest.
Sustainable Venue: Hosted at ILUMINA at 1 Elizabeth, powered by renewable electricity with rainwater reuse, smart technology, and eco-friendly materials. The space emphasises natural light, energy efficiency, and sustainable design with Australian-made furniture. Learn more about ILUMINA’s sustainability practices here.
PARTNERS
PARTNER ORGANISATION
Event details
27 March 2025 | ILUMINA, Sydney
Timings:
- Pre-ceremony drinks: 6:30pm
- Awards ceremony: 7:00pm - 11:30pm (AEST)
Getting there:
Level 3, 1 Elizabeth St, Sydney NSW 2000
Click here for more information on getting there.
View here for venue access details.
Acknowledgement of Country
We acknowledge the Traditional Custodians of the lands where we work and live. We celebrate the diversity of Aboriginal peoples and their ongoing cultures and connections to the lands and waters of NSW. We pay our respects to the people, the cultures and the elders past, present and emerging.