Final entries due in
It's time to celebrate the extraordinary
Get ready - entries are officially open for the 2026 Mumbrella Awards! These awards are media and marketing's ultimate gala celebrating the standout work, ideas and teams that, over the past 12 months, have shaped culture, driven commercial impact and pushed the industry forward.
Across 36 categories spanning marketing, advertising, media, production, PR and communications sectors, Mumbrella has introduced a clearer thematic structure, grouping categories across Campaign Excellence, Craft and Innovation, Specialist Disciplines, Agency and Team Awards, and Culture and Values. The result is a more intuitive framework for entrants and jurors alike, while preserving the breadth and prestige the Mumbrella Awards are known for.
New pinnacle awards, including Brand of the Year and Holdco of the Year, raise the bar at the top end of the program. The introduction of a live component for Industry Leader of the Year at Mumbrella360 further reinforces transparency, credibility and community engagement, while keeping the majority of scoring firmly in the hands of our expert jurors.
The ambition is simple: to recognise work that not only stands out creatively, but stands up commercially, culturally and strategically. Make sure you carefully review the refreshed entry criteria before you commence crafting your success stories.
CHAIR OF THE JURY
MEET THE JURORS
Tracy Hardwick
Marketing Director,
Pepsico
Kedda Ghazarian
Head of Marketing,
BONDS
Kate Gildea
Marketing and Communications Director,
Estee Lauder Companies
Elly Bloom
General Manager. Business & Private Bank Marketing,
NAB
Michael Magee
Chief Marketing Officer,
The Kraft Heinz Company
Sonika Singh
Senior Lecturer,
University of Technology Sydney
Joanna Robinson
Chief Marketing Officer,
THE ICONIC
Lisa Cronin
Head of Brand & Marketing,
TPG Telecom
Megan Henderson
Global Head of Marketing,
Flight Centre
Nathan Low
Chief Marketing and Communications Officer,
Meat & Livestock Australia
Sarah Myers
General Manager, Audience & Marketing,
REA Group
Rodica Titeica
Senior Director, Marketing,
Subway
James Peereboom
General Manager, Consumer Marketing,
Commonwealth Bank Australia
Brittany Wickes
Head of Event Brand Marketing,
Tennis Australia
Matthew Wong
Senior Brand, Marketing & Creative Director,
Commonwealth Superannuation Corporation
Jo Feeney
Chief Marketing Officer,
Michael Hill
Nicole Zosh
General Manager – Marketing,
Football Australia
Roshni Hegerman
JAPAC Marketing Director,
Oracle
Florence Paoli
Marketing Director ANZ,
Reckitt Hygiene
Kim McConnie
Chief Marketing Officer,
Tourism and Events Queensland
Goncalo Pinto da Costa
Head of Marketing,
Swarovski
Shaun Briggs
Director of Marketing,
Specsavers
Johanna Raeder
Head of Marketing,
Globus Family of Brands
Tamara Howe
Chief Marketing Officer,
SunRice Group
Melanie Kansil
Chief Strategy Officer & Interim CMO,
MECCA
Jayesh Kesry
Senior Global Creative Content Manager,
Contiki
Angela Chen
Head of Global Brand Marketing,
Intrepid Travel
Grace Eadie
Head of Marketing,
Wesfarmers Health
KEY DATES
First Entry Deadline:
6 March 2026
Final Entry Deadline:
13 March 2026
Shortlist Announcement:
22 April 2026
Live Judging Day:
21 May 2026
Event Date:
23 July 2026
TIPS TO CRAFT THAT AWARD-WINNING ENTRY
THE LIVE JUDGING DAY
At Mumbrella, we want to ensure these awards remain the most rigorous in town. Should you qualify in the preliminary round of judging and make the coveted shortlist, you will take part in the live judging day at the Hilton Sydney on Thursday, 21 May, 2026. This is an incredible opportunity to get invaluable facetime with the esteemed industry jury as you present and pitch just what sets your entry apart from the competition. Convince the judges and you could end up seeing your name up in lights at The Star Sydney on 23 July, 2026.
CHECK OUT THE 2025 WINNERS GALLERY
Social Idea of the Year
Nedd’s Uncomfortable Challenge – Bursty with TikTok for We Are Mobilise & Nedd Brockmann
Mumbrella Award for Bravery
Shark Week – TBWASydney & Fabric Sydney for Modibodi
Mumbrella Award for Culture
BMF
Mumbrella Award for Insight
The Inter[NET]vention – BCM Group for LIVIN
Mumbrella Award for Innovation
The Christian O’Connell Show BinBoards – ARN for GOLD104.3
Mumbrella Award for Data – Driven Marketing
The Inter[NET]vention – BCM Group for LIVIN
Mumbrella Award for Collaboration
Fisher x Bob Marley: ONE LOVE – Hello Social with Wavemaker for Paramount Pictures
Marketing Technology Company of the Year
Plus Also Studios
Content Marketing Strategy of the Year
Fisher x Bob Marley: ONE LOVE – Hello Social with Wavemaker for Paramount Pictures
Best Use of Retail Media
The Chippelier: Share A Perfect Pairing – Uber Advertising for Red Rock Deli
Best Use of User Experience
XXXX Locate the Tin to Win – AFFINITY for Lion
Best Use of Real-Time Marketing
Hey Drake, This Yours? – It’s Friday for Sydney Water
Production Company of the Year
Revolver
Best Use of Experiential Marketing
Macca’s Squid Game Meal – Dare to Play? – Akcelo & OMD for McDonald’s
Best Influencer Strategy
Shark Week – TBWASydney & Fabric Sydney for Modibodi
Best Campaign with a Small Budget
The Last Season Collection – Orphan with Adhesive PR & TikTok for Jackie Galleghan & Madre Natura
Pro Bono Campaign of the Year
The Inter[NET]vention – BCM Group for LIVIN
TV Ad of the Year
Toyota HiLux ‘In A Pickle’ – Saatchi & Saatchi Australia with Scoundrel & Spark Foundry
Media Campaign of the Year
Woolworths Olympics & Paralympic Games – Dentsu with M&C Saatchi & Woolworths IDX for Woolworths
Ad Campaign of the Year
Go A Little Extra – BMF for ALDI Australia
Media Brand of the Year
Man of Many
Account Management Team of the Year
BMF
Marketing Team of the Year
Youi Insurance
Sales Team of the Year
Uber Advertising
Under-30 Achiever of the Year
Brittiny Edwards, Advocacy & Communications Specialist, Share the Dignity
Industry Leader of the Year
Hoang Nguyen, Chief Data and Technology Officer & Co-Founder, Howatson+Company & Plus Also Studios
PR Agency of the Year
Supermassive
Specialist Agency of the Year
The General Store
Emerging Agency of the Year
Born
Full-Service Agency of the Year
Howatson+Company
Independent Agency of the Year
Special
Media Agency of the Year
EssenceMediaCom
Creative Agency of the Year
BMF
Acknowledgement of Country
We acknowledge the Traditional Custodians of the lands where we work and live. We celebrate the diversity of Aboriginal peoples and their ongoing cultures and connections to the lands and waters of NSW. We pay our respects to the people, the cultures and the elders past, present and emerging.
