HumAIn, Unmade’s pioneering event on the impact of AI in media and marketing, will evolve into a dedicated content stream within Mumbrella360 for 2026.

Launched in 2023, only six months after the launch of ChatGPT, humAIn quickly became a home for early adopters exploring how AI reshapes creativity, capability, customer experience and the business of marketing. As AI has moved from a specialist focus to a central driver of strategy and competitiveness, integrating the program into Mumbrella360 allows the conversation to sit within the broader industry context it now influences every day.

The new humAIn stream will continue to explore the practical, creative and organisational implications of AI across the full media and marketing ecosystem, alongside Mumbrella360’s wider program of keynotes, panels, workshops and networking.