The Destinationists Live: Taking Responsibility for Overtourism – Can Travel Marketers Can Do Better?

We’ve reached peak tourism. We even have a catchy name for it: overtourism.

Many destinations around the world thanks to rising prosperity, innovations in technology and more effective travel and destination marketing. While the visitor economy might be flourishing, some argue that this tsunami of tourists is damaging the natural environment, changing the character of cities and making it difficult for the people that live and work there.