A Solid Foundation on a Moving Landscape: Transforming ANZ’s Digital Media Program

Speakers: Malcolm Murdoch, Marketing Chapter Lead, ANZ & Schalk Van Der Sandt, Head of Digital Melbourne, PHD.

July 25, 2019

From an afterthought in planning to a centrepiece that helped ANZ win the coveted Effie for long term advertising effectiveness – get a glimpse into the inner workings of ANZ’s digital media program.