The Importance of Community: How Shannons Became One With Car Lovers

Speaker: Mark Behr, Executive Manager, Marketing Insurance, AAMI, Apia, GIO, Shannons, Terri Scheer, CIL, Intermediaries, Suncorp Group

August 8, 2019

‘Brand love’ is becoming an all-too often used term among marketers for something most brands can only dream of – a connection with the consumer that verges on being intimate. In the automotive industry, it’s often the manufacturers, as the foundation of the industry, that have the deepest connection with consumers.