The Sound of Thrush: How Bayer Turned a Tough Topic into a Musical

Speakers: Amy Francis, Group Business Director, PHD; Nicole Gomes, Brand Manager, Canestan; Stephanie Lyons, Brand Manager, Bayer

August 22, 2019

Seventy-five percent of women experience thrush at least once in their lives, yet most are reticent to discuss it and even less are willing to seek and share information about it. Communicating a product no one wants to hear, or talk about becomes almost the impossible task.