Can Publishers Be the New Creative Agency?

September 19, 2019

Custom content has long been seen as a significant opportunity for publishers to boost revenue, but is the real win one step further down the path?

In an age where content can come from anywhere, publishers have had to fight hard to maintain their audiences and capitalise on their strengths. It’s led to some interest pivots and new business models in the industry, none more so than the opening of creative agencies and studios by publishers.