Pental Limited

We are a proud Australian company with a diverse portfolio of iconic brands that are found in households across Australia, New Zealand and Asia. Once renowned for our specialty chemical and soaps product business, Pental has transformed from humble beginnings in 1954 to become a consumer goods powerhouse, covering household, fabric, and personal care as well as fire needs. Our market leading brands - White King, Janola, Sunlight, Country Life, Velvet, Softly, Huggie, Pears, Duracell, Little Lucifer and Jiffy - have been used by families for generations. All created to make everyday life that much easier - that much simpler.

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