December 22, 2018
Good morning/afternoon/evening/morrow. (Did you spot the repetition? I was today years old when I found out ‘Good morrow’ actually meant ‘Good morning’, not some weird/non-sensical greeting for a time yet to occur - so, a double greeting for those of you reading this in the hours prior to midday).
I’m currently sitting on the balcony of a flat my mum is staying in over the summer, right on the coastal walk between South Bondi and Tamarama, and let me tell you, it’s hard to formulate a new take on the Brothers Stefanovic (doesn’t that sound like a young family duo who would have auditioned for Australia’s Got Talent or The X Factor, circa 2010?) when the raging ocean is right in front of me in all its glory after that hail storm (even if you’re not from Sydney, I’m sure you’ve seen photos on Instagram/the news/Instagram/Facebook/Instagram/an online news source/Instagram).
So while I wait for #inspiration on the Stefanovic Saga from the three brave surfers I can see off Tamarama - who are so far out, they are basically on their way to Waverley Cemetery (geographically) - let us instead turn our attention to the year in advertising.
The good, the bad, and the complained about
This week the Mumbrella audience crowned its Ad of the Year, and Ad Standards released the ads which consumers had taken most (vocal) offence to.
