GDPR Nearly Two Years On – What Have We Learned?

November 6, 2019

The European Union’s General Data Protection Regulation, introduced in 2018 to protect the data privacy of citizens, threatened to shake the pillars of the media and marketing world.

But while Facebook faced a multibillion dollar fine for data and privacy breaches as a result of GDPR, the amount is pocket change to a company of that size. What of other firms in the media and marketing space though? What is the real impact on day to day marketing? Has consumer trust been altered in any way, shape or form?