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Surf or Turf: Riding the Changing Wave of Travel Marketing

· Darren Wells

Speaker: Graham Perry, Managing Director, Best Western Hotels & Resorts Australasia

April 11, 2019

Over the last 30 years, some travel businesses have successfully surfed the consumer wave while others have landed face down in the turf. One of those that has generally surfed is Best Western Hotels & Resorts.

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