Exclusive Research: Learnings from Australia’s Tech Identity Issue

Speakers: Jen Dobbie, creative director, Hotwire Global; Dr Stacey Brennan, associate professor of marketing, University of Sydney Business School

Date: 21 July, 2022

When it’s not following a completely different rule book, tech marketing often tears it up entirely. The traditional brand building model cast aside in favour of rapid growth, market fluctuations, and being nimble to the needs of the business and investors.