Fuel for Thought: The Return of AMPOL for a New Auto Future

Date: 21 September, 2022

Following a two-year transition process, the Ampol brand relaunched in market and returned to Australian bowsers. Not seen since 1995, the heritage brand name nonetheless maintained an emotional connection throughout its absence, with Ampol partnered with Saatchi & Saatchi over 16 months to spread the word across media channels, partners and sponsorships.