From Rebrand to Brand Philosophy: mycar’s Journey to Care Beyond the Car

Date: 21 September, 2022

Research from TBWA found that the one downside car owners felt when engaging with mechanics and service technicians was having to deal with their infamously poor customer service.

Following Kmart Tyre & Auto Service rebranding to mycar in 2019, the business set out a vision to become the team of auto experts famous for customer care.