Sponsored Session: Getting Personal: How to Increase the Impact of your Content Marketing Through Native Content 

Date: 27 October, 2022

According to McKinsey, over 76% of consumers say that receiving personalised communications is a key factor in prompting their consideration of a brand. Connecting with people who intend to travel through personalised content should be the way forward for travel marketing, but it's hard to quantify the value, especially with workflows that feel resource-intensive and hard to execute. Leveraging native content can drive far better impact for your content marketing, by showcasing key travel pillars and preferences in a way that is personalised to the audience you're trying to reach, using the power of advocacy from trusted voices to promote regions and travel brands.