Building a Brand for Boomers

Date: 8 June 2023

In this session learn how financial services start-up 2Be and Thinkerbell created a brand that would avoid the cliches and resonate with baby boomers.

Hear directly from the brand with Brian Hartzer, CEO of 2Be and ex-CEO of Westpac taking the stage, joined by Paul Swann, Executive Creative Tinker at Thinkerbell.