Creating Successful Content in an Age of Media Fragmentation

Date: 19 July 2023

In a time where media consumption is fragmenting, linear is in decline and legacy networks are competing with new global players for ad dollars and subscriptions, premium content has become the most valuable sought-after commodity.

In this sit-down interview with two of the Australian media industry’s most well-known and successful executives, co-CEOs of full-service TV studio, Dreamchaser, Hugh Marks and Carl Fennessy discuss how television programming is transforming beyond the traditional screen, why premium content is becoming king, and what that means for the local industry and its participants.