Masterclass: How to Master Creative in a Mobile Environment

Date: 19 July 2023

In the battlefield for attention, are you confident you’re getting the most out of your most valuable tool?

With Finder revealing 1 in 6 Australians stare at their mobile for more than 5 hours a day (more than two months a year), it’s clear that brands need to sharpen their mobile marketing skills or risk giving up valuable attention to competitors. More often than not, these skills depend on mastery of the various mobile ad formats that marketers can now pick from. We’re spoilt for choice - but not all of these formats are capable of giving your brand the type of action you need.