Micro-Moment Revolution – How Bupa Uses Science to Transform Customer Communications, One Micro-Moment at a Time…

Date: 20 July 2023

We all know our health system is complicated. And while private health insurance has many benefits for consumers, understanding it and keeping up with tax rules, what’s covered in policies, and how best to make use of it can present challenges for members.

When cost of living pressures are driving more and more people to abandon private health insurance, learn how Bupa has successfully used behavioural science to transform its "no-win" member communications i.e. the communications that a marketer typically wants to avoid, despite it being the highest ROI touchpoint.