Into the Unknown: Navigating the Future of Travel with AI

Date: 17 August 2023

In what feels like the blink of an eye, AI has emerged from the shadows and into the limelight, with solutions like Chat GPT propelling it from a mystery to a formidable force. As this digital tidal wave surges forward, the tourism industry is on the cusp of a remarkable transformation. 
 
The question lingers: Is AI the indispensable compass guiding us into the future, or a fleeting mirage set to vanish when the hype subsides? 
 
In this session, Zoë will delve into the latest AI developments and their impact on you. She will explore the vast array of opportunities that lie ahead - from AI-driven marketing campaigns and content creation, to chatbots and smart trip planning - while addressing the challenges we should be mindful of. You will leave this session equipped with a solid grasp of AI's relevance to your field and practical strategies to harness its potential.