How Modibodi Hacked TikTok’s Algorithm to Attract a Gen Z Audience

Date: 13 March 2024

Life’s a lot for Gen Z today. Heartbreak. Anxiety. Moving out. Coming out. Sex. New friends. Ex friends. #hustleculture. The f****ng climate crisis. Men. Then you get your period. So ModiBodi created ‘I’m Dying Inside’. A modern period drama, featuring 4 housemates all on their periods at the same time. The series celebrated the realities of growing up today for young people who menstruate.