How to Create a Sports Sponsorship That People Give a XXXX About

Date: 27 March 2024

XXXX, an iconic 145-year-old Queensland beer, used its 33-year-long sponsorship of the Queensland Maroons Rugby team of the State of Origin series to reignite Queenslanders’ passion for XXXX.

This keynote, hosted by Chris Allan, Head of Marketing-Core Beer at Lion, will showcase how XXXX reimagined its sponsorship through the unique 'Pride in your Origin' campaign.