Revolutionising Sports Sponsorship: How Cricket Australia Is Measuring the Full-Funnel Business Impact

Date: 23 May 2024

Hear from Cricket Australia’s Acting Head of Commercial Development Phil Rigby as he unpacks how Cricket Australia is working to solve the perennial sports sponsorship challenge for brands - how does sponsorship impact my bottom line?

He will be joined onstage by MKTG & dentsu Sports Analytics’ Head of Strategy Martin Ansell to unveil the tool Cricket Australia has been using to measure the full-funnel business impact of sponsorship, pushing further down the funnel to reveal the sales impact.