Shattering the ROAS Myth – The Emergence of Marketing Mix Modelling

Date: 23 May 2024

Join us for a lively journey as we break down the caveats, problems, and myths around marketing metrics like ROI and ROAS.

Learn how Marketing Mix Modeling (MMM) can be the secret sauce in a constantly changing landscape.  MMM is on the tips of every marketers tongue and a core focus of 2024 because it's all about making smarter choices in a world where every dollar counts and tech like AI is constantly changing the game.