A Force to be Reckoned With: Winning Over Gen Z

Date: 25 July 2024

Gen Z's relationship with money has proven unconventional compared to their predecessors. Gone are the days of one-bank customers reaching typical investment milestones like travel, home ownership and parenthood. Today, Gen Z is tapping out of the status quo and walking a path less travelled. So, how can financial service brands win over this complex audience with increasingly influential spending power?