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When Sport is Stranger Than Fiction: The Transformational Power of Real Stories

· Matthew Leong

Date: 19 September 2024

With the rise of professional sport as reality TV (think Drive To Survive, Sprint, Break Point, Unchained, Welcome To Wrexham) sporting leagues and streaming giants have discovered the power of real sporting drama to inspire new audiences.

Yet despite this trend toward warts-and-all storytelling, sports advertising in Australia is still littered with inauthentic, overly stylised portrayals of athletes and apparel.

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