Winning Gold in Sports Marketing: The Neuroscience and Strategy Behind Engaging Fans

Date: 19 September 2024

Join industry leaders Russel Howcroft, Nine’s Matt Granger, and Tom Cox from Neuro-Insights for an in-depth exploration of why sports content captivates audiences like no other. This session will dive into the success of the Paris 2024 Olympics and Paralympics, revealing how brands can leverage the emotional power of sports to engage fans, enhance brand perception, and drive business growth. Discover the latest trends in sports broadcasting, the neuroscience behind viewer engagement, and innovative strategies to maximise ROI in a digital-first world.