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Could AI Assistants and Agents Be the Answer to Tighter Budgets and Rising Expectations?

· Matthew Leong

Date: 27 March 2025

In today’s hyper-accelerated news cycles, communicators navigate misinformation, media fragmentation, and real-time public scrutiny—all while proving impact with fewer resources. Could AI-powered assistants and agents be the key to efficiency and stronger earned media ROI?

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