Audio Presentations

Lessons From Specsavers: The Serious Business of Humour

· Matthew Leong

Date: 28 May 2025

The world-famous Specsavers brand is renowned with decades of humorous advertising behind them driving growth and engaging audiences across generations. In this rare session, their director of marketing planning ANZ will share the top 5 (probably 5!) learnings from successfully using humour in advertising and marketing.

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