The Neurodiversity Edge: Unleashing Creative Potential in Media & Marketing

Date: 28 May 2025

Creativity is the lifeblood of our media, marketing and digital industries, yet up until now, we’ve overlooked one of our most powerful sources of innovation - neurodivergent professionals.

If you think the goal is to “attract neurodivergent talent,” think again. While diversity, equity, and inclusion agendas have traditionally focused on equitable hiring, the true opportunity lies in developing the untapped strengths of the neurodivergent talent already in your teams.