The Forgotten Client-Agency Stakeholder: Connecting with CFOs & Procurement Leads

Date: 29 May 2025

Do CFOs and procurement officers really think agencies are just the colouring-in department? These important stakeholders hold the keys to the budget that fuels everything we do, yet they remain the least understood players in the client-agency ecosystem.

This session will be shining a light on the often-overlooked dynamics between agencies and the finance stakeholders. By leveraging insights from exclusive research and real-world experiences, we’ll challenge preconceptions, share strategies, and open up the dialogue to foster more productive relationships.