Purposeful Troublemaking: How The Aunties Use Creativity to Dismantle Industry Inequity

Date: 29 May 2025

The creative industries thrive on diversity of thought. Yet women continue to face significant barriers. Despite years of conversation, the exodus of women from the industry remains a troubling reality.

Enter The Aunties: now in their third year of what they coin purposeful troublemaking, this collective of industry trailblazers have been channelling their creativity to tackle the most pressing issues facing women in advertising.