Ad Fraud – The Pandemic We All Need to Know About

Date: 17 August 2023

Travel is surging. And when a sector surges, ad fraud increases.

Recent research on the travel industry has highlighted that bots make up to 80% of all invalid traffic for travel advertisers, which is a significant contrast to the 15-30% affecting other industries. Ad fraud is a hidden epidemic that affects every industry engaged in online advertising and eats away aggressively at the bottom line – often under the very noses of those managing the dollars and the results. In fact, Ad Fraud is the second most popular form of organised crime. Its emergence in travel is no exception.