Are Ears Worth as Much as Eyes? New Australian Data Reveals Why You Should Power Up Your Podcast Play

Date: 19 July 2023

More Australians than ever before are tuning into podcasts every month. But with more than 4 million podcasts to choose from, the fight for attention has ramped up. We know podcast audiences are loyal and sticky, but the burning questions for brands remain: what are listeners looking for, and how can podcasts engage and grow your customer base.