Art Got There First

Speakers: Ben Welsh, Chief Creative Officer, DDB Australia; Leif Stromnes, Managing Director, Strategy & Innovation, DDB Sydney

February 20, 2020

Is science now leading marketing and advertising? Or has it just caught up to what we have always instinctively felt to be true? We like to believe we know how advertising works and that quoting the marketing scientists before us will convince clients to hand over their dollars. But, is an overreliance on the science available endangering creativity?