Audio Creative: Different Strokes for Different Platforms

Brands have never had so many ways to reach audiences through their ears – from music streaming, podcasts, radio and smart speakers. But given audio is one of the most intimate forms of media, it’s not enough just to reach people; we need to move them.

In this session, award-winning audio specialist Ralph van Dijk will explore how listeners listen, and demonstrate why adapting your creative to different audio platforms is key to ensuring that an audience that’s passively hearing, starts actively listening to your brand message.