Avoiding the Rainbow-Wash: Lessons of Inclusivity From the World’s Biggest LGBTQI+ Sporting Event

Speakers: Britt Wickes, head of event brand marketing, Tennis Australia; Nicole Gardner, executive director - account management, Edge; Irena Farinacci, national inclusion and diversity coordinator, Tennis Australia

7 April, 2022

In working to secure their share of the lucrative pink dollar, many sporting events and marketers often defer to a token annual waving of the rainbow flag in a bid to attract, and be seen to welcome, the LGBTQi community.