Be Practical, Be Genuine, Be Human, Be Better: The Bad Habits of the Advertising Industry

Speaker: Luke Spano, managing director, Avid Collective

Date: 21 July, 2022

So much time and effort is invested into planning and buying media. All that insight and creativity put into building out brand platforms, with comprehensive campaigns to bring them to life. So why do we then use all the tools and channels at our disposal to be marketing creeps and speak to our audience like they're twelve-year-olds?