Brand Marketing: A Banana Peel for Start-Ups?

Date: 29 May 2025

As Fintech platform Hnry’s 12th hire, New Zealand-based Brandon Palmer has been with the startup since the early days and played a key role in its marketing strategy when it launched in Australia in 2020.

Living up to its disruptive ethos, Hnry has experimented with bold marketing tactics that sometimes failed - but ultimately set the brand up for success to take on the category.