Brand vs Performance: Intrepid’s Big Bet That Paid Off

Date: 7 November 2024

For Intrepid, the age-old debate of brand versus performance marketing ended with the pandemic. As global travel halted, so too did performance marketing, and the brand was forced to confront who they were fundamentally as a company. Intrepid leant into its values and mission, leading to a stronger sense of purpose and the value that the brand wanted to create.