Brands Want to Connect with People. But What’s Really Going on With Human Connection?

Date: 22 May 2024

Loneliness is on the rise, yet we're told we are more connected than ever before.
Global movements flare up from disparate sparks, yet voter apathy is growing and community engagement dropping.

We've seen the visceral expression of fans connecting through individuals or teams, yet there's evidence that technology is causing people to disconnect from real life.