Breaking Category Conventions: Why Travel Marketing Needs More Pirates

Date: 7 November 2024

Too often brands are stuck playing to category conventions, and this is as true of travel as it is any other. Whether it be how brands position themselves or which channels they employ, through to the product they bring to market. Reflections Holidays, NSW’s largest outdoor hospitality company, is on a mission to reimagine camping trips by flipping ‘that’s how we do it around here’ on its head.