Can Influencer Marketing Reporting Really Be Sophisticated?

Speaker: Detch Singh, Co-Founder & Co-CEO, Hypetap

March 28, 2019

The influencer marketing industry has matured significantly in recent years, yet brands are still relying on basic vanity metrics to run campaigns and importantly, determine ROI. Lack of best practice standards across the industry has created inconsistency, and it’s hampering campaign success.