Can Motherhood & Advertising Ever Co-Parent?

Date: 28 May 2025

Where are all the Mums? 85% of Australian household purchasing decisions are made by mums, yet only 10% of creatives in advertising departments are mums. Where did we go so wrong as an industry? And more importantly, how do we fix it?

This session brings together incredible mums — and one incredible dad — for an honest and unfiltered discussion about the unique challenges parents face in advertising. From navigating tantrums and pulling all-nighters to the herculean task of juggling a creative career with parenthood, our panellists will share their experiences and insights into one of the industry’s most pressing issues: the steep drop-off of women, especially creatives, around the ages of 30-40.