Can One Person Make a Difference? The Marketing Challenge of Changing Consumers’ Mindsets

Speaker: Susan Horn, head of marketing, GreenCollar

Date: 20 July, 2022

Walk down the aisles of a supermarket and you’ll be hard-pressed to find a food that doesn’t have an organic or natural variant. But the belief that the average customer is motivated by green products and considers the environmental benefits of a product at the register, is optimistic.