Challenges, Opportunities and Expectations: Navigating the Public Relations ‘Renaissance’ in the APAC Region

Speaker: Azadeh Williams, founder & managing partner, AZK Media

Date: 19 May, 2022

Amid growing business opportunities in the Asia-Pacific region, an increasing number of global B2B and B2C companies are turning to local PR agencies to sow their seeds across APAC and create the 'local buzz' they need. But it's not always smooth sailing: what hits the mark in one territory may not necessarily succeed in another, and PR can get caught in the middle of deploying established gameplans versus crafting bespoke strategies.