Presentations

ChatNT: How AI and Celebrity Influence Rebranded the NT’s Low Season

· Matthew Leong

Date: 7 November 2024

Discover how Tourism NT changed perceptions around the NT’s ‘low season’ through an innovative AI integration and strategic use of celebrity influence. In this session, we'll explore how the pop culture buzz around AI and the star power of Abbie Chatfield were harnessed to rebrand the Northern Territory as a must-visit summer destination.

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