Connecting the Strands: Reimagining the Core of the Omnichannel Experience

Date: 23 March 2023

Omnichannel has become a central part of the retail marketing conversation. While technology, media fragmentation and consumer demand have combined to make it the retail dream many chase, catching it often proves difficult.

This albatross around the retail neck may be the product of an unfounded assumption. Is omnichannel really a modern thought? Is technology really the driver of consumer demands? It's time to rethink omnichannel from the ground up.