Content, Audience Insights and Branding: How to Reach Healthcare Professionals

Speakers: Belinda Wood, Deputy CEO, Pharmaceutical Society of Australia & Bobbi Mahlab Managing Director, Mahlab

August 22, 2019

Reaching healthcare professionals is a challenge in the health and pharmaceutical industry, with professionals being exposed to more targeted messaging than ever before. This is a challenge the Pharmaceutical Society of Australia found itself being affected by as its print circulation and advertising numbers started to decline.